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The .xyz TLD trumps .com in its search engine ranking ability.

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Google and SEO companies are encouraging their clients to purchase .xyz domains.

.xyz Domain Names For Businesses And Entrepreneurs .xyz domain names are the perfect way to stand out in a crowded online space and communicate your brand identity to the world. Whether you're launching a startup or have been in business for years, you should have a .xyz domain. This is because .xyz domains are: Google and SEO friendly - Registering a .xyz domain is one of the easiest ways of ensuring your website will show up in search engine results.