We all know that sophisticated, well-dressed older woman with no kids, no husband, and no serious commitments besides dinner plans and what’s next on her “luxury buy” list. She’s cool. She’s chic. She’s probably what Sofia Richie Grainge is aspiring to be. Meet the old money auntie— a classy, stylish embodiment of a woman who prefers Khaite and Toteme to louder, buzzy fashion labels. Old money aunts aren’t just a vibe— they’re a lifestyle.

By now, we’ve all heard the about the quiet luxury aesthetic. While the sartorial label has been through a ton of different iterations over the last few years (coastal grandmother, stealth wealth, Succession-core…), there hasn’t been much buzz about the playful, chic off-shoot. For once, an idea of my own: how about celebrating the old money auntie? Her style might be similar to the quiet luxury movement that’s everywhere right now, but it’s categorized instead by sharp silhouettes, fun accessories, and an aptitude for colorful touches. 

While the classic elements of quiet luxury elements still exist within the OMACU (Old Money Auntie Cinematic Universe), the fun, youthful offshoot provides a serotonin boost for people who can’t simply live in black all day. If that’s you, don’t worry: I’ve turned to my favorite, timeless retailer J.Crew to find all the things that my stealth wealth heart has been craving recently. Don’t worry— we won’t tell anyone it’s not from The Row. 

Below, shop 28 J.Crew quiet luxury and old money auntie finds I can’t stop thinking about. I’m apologizing to your wallet in advance! If you’re anything like me, you won’t be able to resist these adorable summer pieces to add into your closet.

So ’80s in the coolest way.

These suspiciously remind me of another pair of chunky, circular earrings from a big luxury design house…

You can definitely fit a summer beach read and a pir of Chanel flip-flops in this tote.

This tangerine color is absolutely everything.

Old money aunts and linen just go together.

I quite literally think I need this jacket in order to be able to get through the rest of spring and summer.

Perfectly paired with a white poplin overshirt.

Chic with a capital C.

While most people tend to go for nude and black ballet slippers, adding a bit of color into such a timeless silhouette is the best way to make your outfits feel more fresh without losing the cool factor.

Seeing old money aunties in the wild is basically like celebrity spotting— if you want to channel A-Lister, than a pair of overly overize glasses are essential. 

The Venn Diagrams between Old Money Aunties and French women is nearly a circle.

So easy.

Perfect with a pair of jeans or over a swimsuit.

This looks ten times more expensive than what it actually is.

A simple, flat sandal never goes out of style.

Old money aunties definitely collect ’90s Chanel and this button-front dress looks exactly like it (at a fraction of the cost!)

Limoncello anyone?

Perfect for a night out of dancing.

A swimsuit fit for yachting— an old money aunt’s favorite activity.

I’m wearing bucket hats all summer long.

Beyond classy.


This tank goes with everything.

The perfect day-to-night bag.

In the wise words of Kendall Jenner, you are cute jeans.

A need, not a want.

You’ll never regret buying a high-quality blazer that’ll last you for years.

I can’t stop thinking about how good this top would look with a pair of white trousers.

Next, ‘80s Excess Meets the Rich Mom—This Is the Niche Aesthetic Gaining Momentum

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